No optimum decision without a comprehensive information basis – this is a basic principle, and is why an Apollo-based system first considers all avenues of acquiring information: internal data and of course web data. This automatic capture and continuous updating alone represents a substantial improvement.
Of what use are loads of current data, though, without the possibility of grouping them as well as recognising and analysing trends and structures?
After all, the aim in any decision is to optimise several parameters simultaneously. That is a mathematically complex task and until now has been an obstacle to developing demanding decision simulations. Apollo solves this multiple optimisation task not mathematically but with feedback loops – much like the human brain, except objectively.